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Did You Know Information on Kids Avon Soaps

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American consumer products visitor

For other uses, see Avon.

Avon Products, Inc.
Type Private
Manufacture Cosmetics
Founded 1886; 136 years agone  (1886)
Founder David H. McConnell
Headquarters London, United Kingdom

Expanse served

 Worldwide

Cardinal people

 Angela Cretu
(CEO)
Products Cosmetics
Perfume
Peel Care
Personal Intendance
Revenue Increase $ 9.ane billion (2020) [1]

Operating income

 Decrease United states of america$ 235.2 million (2018)

Net income

 Increase Usa$ -107.4 million (2016)
Total avails Decrease US$ 3.01 billion (2018)
Full equity Increase United states$ -848 one thousand thousand (2016)
Owner Natura Holding S.A.(76%)[ii] [3]

Number of employees

 23,000[4] (2019)
Website avonworldwide.com
Footnotes / references
[5] [6] [vii] [8]

Avon Products, Inc. or merely known every bit Avon, is a multinational cosmetics, skin care, fragrance and personal care company, based in London. Avon had annual sales of $9.ane billion worldwide in 2020.[4]

It is the fourteenth-largest beauty company[nine] and, with 6.4 one thousand thousand representatives, is the second largest straight-selling enterprise in the world (later on Amway).[10] The company's CEO is Angela Cretu,[11] who was appointed to the position in January 2020.[7]

In May 2019, the Brazilian visitor Natura & Co announced its intent to acquire Avon; the deal closed in January 2020. Following the merger, existing Natura shareholders held 76% of the combined company, Natura Holding S.A., with former Avon shareholders owning 24%.[12]

History [edit]

Founder David McConnell pictured in 1905

Avon's founder, David H. McConnell, initially sold books as a door-to-door salesman to New York homes. In September 1886, he decided to sell perfumes rather than books.[13] He started the new business concern in a pocket-size office at 126 Chambers Street, Manhattan, New York. McConnell changed the company name in 1892. His business organization partner suggested calling information technology the "California Perfume Company." His business partner was living in California at the fourth dimension and suggested the proper noun considering of the abundance of flowers in California.[fourteen] [xv]

Get-go logo of the company (1886)

"California Perfume Company" logo (1911)

In May 1894, Alexander D. Henderson joined the visitor, became vice-president and treasurer, and helped shape its policies and assist in its growth.[16] In 1897 they congenital a laboratory in Suffern, New York.[14] On May three, 1909, the California Perfume Company corporate role moved to 31 Park Place, New York.[17] On June 16, 1909, McConnell and Henderson signed an understanding of Incorporation for the California Perfume Company in the land of New Jersey.[18] On January 28, 1916, the California Perfume Company was incorporated in the country of New York. McConnell, Henderson, and William Scheele were listed as company officials.[xix] On October 6, 1939, the California Perfume Company changed its name to Avon Products Inc.[17]

The "California Perfume Company, Inc." of New York filed its first trademark application for Avon on June 3, 1932, with the USPTO. Part of the description for appurtenances and services provided to the USPTO included "perfumes, toilet waters, pulverisation and rouge compacts, lipsticks", and other toiletry products. Start utilize and commercial use for Avon by the California Perfume Company was on September 1, 1929. Registration was granted on August 30, 1932.

International expansion [edit]

The Story of Perfumery and the CPC by William Scheele, published in 1924, tells the history of Avon

Avon sells products in over 100 countries. Brazil is the company'due south largest market, passing the United States in 2010. Avon entered the Chinese market in 1990.[20] Direct selling was outlawed in China in 1998,[21] which forced Avon to sell only through physical stores chosen Dazzler Boutiques. The ban was lifted in 2001, and the company received a license for direct selling in 2006.[10]

88% of Avon'due south 2013 revenue (around $10 billion) came from overseas markets.[21]

Mergers and acquisitions [edit]

Avon purchased Silpada, a direct seller of argent jewelry, in 2010 for $650 million.[10] In May 2012, perfume company Coty, Inc. offered $24.75 a share for Avon, which was nearly 20 percentage above Avon'due south stock price at the time. While Play tricks Concern Network reported that Avon delayed the procedure and Coty withdrew its offer,[22] earlier reports said that Avon rejected the bid, stating "At the time, the board concluded, and information technology notwithstanding believes, that Coty'due south indication of interest is opportunistic and not in the best involvement of Avon'southward shareholders."[23] [24] [25]

In March 2016, Cerberus Upper-case letter Direction paid $435 meg in greenbacks for preferred stock in Avon Products. This movement was the conclusion of a deal initiated in Dec 2015, when Avon sold 80.1 percentage of its North American Business to Cerberus for $170 million. The total value of the bargain was $605 million. The investment resulted in Cerberus having an almost 17 percent stake in Avon Products.[26] [27]

In January 2020, Natura &Co closed the acquisition of Avon Products, Inc. The Natura &Co[28] grouping also includes Natura, Aesop, and The Body Store, and with the acquisition of Avon has created the world'due south quaternary-largest pure-play beauty company.[29]

Recent history [edit]

In 2014, Avon's global sales had fallen for five direct years, and its North American revenues fell 18% that year.[30]

In 2016, Avon completed the separation of its United States, Canada, and Puerto Rico business as New Avon LLC, which also trades with the "Avon" name. As part of a three-yr programme, the global Avon Products moved its headquarters to London in the Great britain.[31]

In August 2019, New Avon LLC, the privately held North American company that split from Avon Products, Inc. (Avon Worldwide) in 2016 entered into a definitive understanding with South Korean consumer goods giant LG Household & Health Care, Ltd., which will purchase the straight-selling cosmetics business for $125 one thousand thousand in cash.[32] In January 2021, New Avon Company announced its corporate name alter to The Avon Company.[33]

Jan Zijderveld was appointed the company's CEO in February 2018.[seven] The onetime CEO, Sherilyn S. McCoy, stayed on as an adviser to the Lath and to Zijderveld through March 31, 2018.[seven]

In 2019, the Brazilian beauty visitor Natura agreed to purchase Avon Products for more than $2bn via a share swap,[34] creating the world's fourth-largest beauty company.[35] Under the deal's terms, Natura will hold 76% of the combined business with over $10 billion in annual acquirement.

In June 2020, a new logo of Avon was released.[36] In September 2020, the company launched a new marketing campaign entitled "Sentry Me Now".[37] The campaign included new brand visuals, including a revised logo.[38] [39]

Business model [edit]

Avon uses both door-to-door salespeople ("Avon ladies", as well as "Avon men") and brochures to annunciate its products.[40] The first Avon lady was Persis Foster Eames Albee. Avon operates training centers for potential representatives. Some Avon training centers have a small retail section with peel care products, such equally creams, serums, makeup, and washes. Avon recruits sales representatives who sell dazzler products, jewelry, accessories, and clothing.[41]

Some of the brand-names used by the company include Avon Color (also known as Avon True Color), mark., Imari, Far Away, Sweet Honesty, Piffling Wearing apparel Scents, Avon Fashions, Anew, Avon True NutraEffects, Naturals, Avon Intendance, Feelin Fresh and Skin So Soft.[42] According to the U.S. regime, Avon has 5 1000000 to 6 million sales representatives operating in over 100 countries every bit of 2014. Avon and its subsidiaries have 40,000 to 50,000 employees, 6,000 of which are in the United States.[21]

Avon was an early member of the U.South. Direct Selling Association, which was founded in 1910. The company left the clan in 2014, saying that the merchandise group was not paying enough attention to the industry equally a whole.[41]

Controversy [edit]

Chinese abuse charges [edit]

Beginning in 2008, the conduct of various employees and executives of Avon were investigated for possible violations of the law, including bribery and violations of the Foreign Corrupt Practices Human action.[43]

Avon began a probe of its Red china sectionalisation subsequently an internal whistleblower alleged bribery in June 2008.[43] At least four executives, both in Asia and in the United States, were suspended in 2010,[43] and later fired for their roles in the activities being investigated.[44] According to The New York Times, Avon spent over $170 million on legal fees and costs related to the investigation: $59 one thousand thousand in 2009 and $95 meg in 2010, and $22.v meg for the showtime quarter of 2011.[45] The last tally was about $500 meg.

The Times reported that Avon would report the findings to the United States Section of Justice and the Securities and Exchange Commission (SEC) and try to negotiate the penalties that those entities may impose.[45] On February 24, 2011, Avon filed a report with the Securities and Substitution commission highlighting the investigation every bit a corporate risk gene that could cause investor loss.[46]

In 2014, Avon settled the bribery charges for a total of $135 million; $68 1000000 in criminal penalties, with the remainder in interest, disgorgement, and fines from a civil case brought by the SEC.[21] [47]

Animal testing [edit]

Avon vowed in 1989 that as a visitor located in the United States, information technology would no longer participate in animal testing.[48] Avon has since claimed to exist working globally to introduce safer methods of testing cosmetics that do not crave animals. These methods include in vitro testing, computer simulations, and testing cosmetics on human volunteers.[48]

Although Avon does not practice animal testing of its cosmetics that are sold in the United States, certain specialty products do require extensive testing in other countries. In China, specialty products that require degrees of animal testing include but are not limited to: sunscreen products, whitening/pigmentation products, and hair dye/perm or growth products.[48] Despite laws that require animal testing in some countries, Avon chooses to distribute its products in those jurisdictions. Laws in various countries require companies to pay for creature testing through a commercial business in order to sell certain products in that country.[49] Because Avon is not globally brute-testing free, People for the Ethical Handling of Animals (PETA) has not included Avon on their cruelty-costless list.[50] [51]

In 2019, Avon concluded all regulatory-required animal testing, making it the beginning global beauty company selling in China to stop all brute testing of ingredients and products across all its brands by developing new ways to evangelize products that do not require fauna testing, such equally reformulating products.[52] PETA has since announced that information technology has added Avon Products Inc. to their list of companies "Working for Regulatory Change".[53]

Employee Lawsuits [edit]

Employee misclassification [edit]

More than once, Avon has been sued past employees for misclassifying them every bit independent contractors. In the 2019 adapt Rogel et al. v. Avon Products, Inc. et al., the conform alleges that Avon classified some of its employees every bit independent contractors. "[T]hese workers were designated by Avon as independent contractors when they should have instead been considered bona fide employees and entitled to the workplace protections afforded to such."[54]

Nelson brought Nelson 5. Avon Prods., Inc. to court with a class activity suit with similar allegations.[55] [56] [57] [58]

Previously, Avon faced some other class action adjust Morrow v. Avon Products, Inc. which was settled for $800,000.[59]

Gender Discrimination [edit]

Ruiz brought suit confronting Avon for discriminating confronting pregnant employees. Ruiz, et al. 5. New Avon LLC, et al. claimed that employees were penalized during and later on their pregnancies.[60]

Withdrawal from major markets [edit]

In October 2013, Avon announced the closure of its branch in French republic at the stop of that month. Its French employees defendant it of keeping the workers in the night for months and non interim in line with the company's publicly stated values of being a socially responsible visitor that upholds values of trust, respect and integrity and a culture of "open and candid communication."[61] As of Jan 2014, Avon France was in receivership.[62]

This was followed by an announcement via Facebook on 15 Feb 2018, that Avon Australia and New Zealand would close by the cease of the year.[63] This decision resulted in the loss of 220 jobs and 21,400 sales representatives. The visitor has attracted criticism for poor communication with its customers and employees.[64]

References [edit]

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External links [edit]

  • Official website Edit this at Wikidata

webbpamentier.blogspot.com

Source: https://en.wikipedia.org/wiki/Avon_Products

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